Rare Breed
Book
The best-selling book Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different by Sunny Bonnell and Ashleigh Hansberger
Sunny Bonnell and Ashleigh Hansberger bring their bold thinking to this radical “outside the box” business guide for the oddballs and visionaries they call Rare Breeds.
Succeed Because
Of Who You Are
Your guide to strategic rebellion.
An unconventional business book that’s anything but business as usual. While most books encourage changing who you are to succeed, they identify a different approach: march to a different drum.
Rare Breed® flips the script on traditional thinking.
Rare Breed® explores seven vices society deems counterintuitive to success. The traits are Rebellious, Audacious, Obsessed, Hot-Blooded, Weird, Hypnotic, and Emotional. In the book, they reframe them as virtues and explain why they are superpowers in life and work.
Praised By Innovators
What Readers Say
4 Testimonials
"Top 5 Career Books of all time. Rare Breed® is a must-read for all bold innovators."
Review by
New York Post
"See how feistiness can work for you. Rare Breed® is like an entire wind storm of fresh air."
Review by
USA Today
"Rare Breed® unleashes your inner rebel and teaches you how to defy norms."
Review by
Blinkist
"It is a must read for any creative type or leader who has felt in their gut that there must be a better way."
Review by
Teri S.
Inside The Book
Rare Breed® explores the traits that rule breakers and change makers share—and how to use them to your advantage.
The 7 Rare Breed® Virtues
Rare Breed® is built around seven unconventional traits often seen as weaknesses. The book shows how to harness them as your greatest strengths in leadership, life, and work.
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(01)
Rebellious
A virtue when used to push boundaries, challenge injustice, or create the new. A vice when driven by malice, chaos, or personal revenge.
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(02)
Audacious
A virtue when bold conviction sparks new futures and rallies others to believe. A vice when ego overrides reality and blinds you to your limits.
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(03)
Obsessed
A virtue when obsession fuels excellence, sharpens ideas, and pushes boundaries. A vice when perfectionism drives burnout, isolation, and paralyzing pressure.
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(04)
Hot-Blooded
A virtue when passion fuels drive, enthusiasm, and inspiration. A vice when it boils over into mood swings, rage, or emotional volatility.
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(05)
Weird
A virtue when your uniqueness sparks unexpected creativity and inspiration. A vice when weirdness becomes alienating, confusing, or strange just to be strange.
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(06)
Hypnotic
A virtue when charisma captivates, empowers, and inspires confidence. A vice when used to manipulate, deceive, or control for personal gain.
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(07)
Emotional
A virtue when emotional depth creates empathy, connection, and understanding. A vice when unchecked, leading to overwhelm, sensitivity, and self-doubt.
Where To Buy
Speaking
Sunny brings a holistic future-forward view to brand building, challenging audiences to move their brand beyond the marketing department and into the core of their business DNA.
